honos creative design principles:

  • don’t make users think 

  • don’t squander users' patience

  • manage to focus users' attention

  • strive for feature presentation/call-to-action 

  • effective message, content and copy

  • strive for simplicity

  • don’t be afraid of white space

  • communicate effectively visually

  • basic design, functionality and navigation are our friends 

  • test early, test often

bottomline: if you want an effective site, your must test and re-test