Wow your customers with your first impression
Home pages with Benefits...
When potential clients land on our homepage what is your benefit or unique selling proposition that compels them to do business with you?
It's not only important to describe what you do, but also why what you do matters. Prospects want to know about the benefits of buying from you because that's what'll compel them to stick around.
Keep the copy lightweight and easy to read, and speak the language of your customers. Evernote (www,evernote.com) does a great job of listing features on their homepage in a way that's compelling, visually pleasing, and easy to understand.