Back to the basics: 10 expert tips for your startup's website
A website is a startup's opportunity to distinguish itself from its competitors while also promoting its value and offerings to current and potential customers. An enticing home page with attention-grabbing visuals and a user-friendly interface is sure to boost engagement, but when you're in a rush to launch, crucial components can be easily overlooked. Unfortunately, the cost of ignoring the basics is high when it comes to converting customers.
To find out which elements are most important — from specific design elements to general principles — I asked 11 entrepreneurs from Young Entrepreneur Council (YEC) which must-have elements are critical for any startup to put front and center on their websites.