Back to the basics: 10 expert tips for your startup's website

Back to the basics: 10 expert tips for your startup's website

A website is a startup's opportunity to distinguish itself from its competitors while also promoting its value and offerings to current and potential customers. An enticing home page with attention-grabbing visuals and a user-friendly interface is sure to boost engagement, but when you're in a rush to launch, crucial components can be easily overlooked. Unfortunately, the cost of ignoring the basics is high when it comes to converting customers.

To find out which elements are most important — from specific design elements to general principles — I asked 11 entrepreneurs from Young Entrepreneur Council (YEC) which must-have elements are critical for any startup to put front and center on their websites. 

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How to: Animate pop-up information panels with CSS

Bang & Olufsen are a well-established global brand leader in some of the very best products for sound quality. They’re also just as well known for the innovative styling of their products, and are an established company when it comes to innovative product design. With such a strong design ethos, the company offers collections of products that mirror that of the fashion world.

This website alone simply shows off just their headphones and speakers in their Autumn and Winter Collection for 2016. The products here have been inspired by the nature of the Icelandic geography, with earthy colours and textures used throughout their range. With such an emphasis within the company towards quality and styling, the web design has to mirror that same aspiration that Bang & Olufsen are known for. Fortunately, this is relatively easy to achieve with some outstanding product photography and videos, but the page design also has to make that quality shine through.

Using a minimal colour palette to emulate the colour of the products, there are a range of flourishes and animations that enable the site to stand out as an excellent piece of design. The photography reacts to the user so that they can explore the natural landscapes, and animated popovers appear to give more information and round out the content of the site. more

The Best Super Bowl 2017 Commercials Already Released

Oh, the drama! Oh, the excitement! Oh, the household names! No, I’m not talking about football, I’m talking about the commercials that are sprinkled throughout the football. Whether you are into the actual game taking place on the field on Super Bowl Sunday, or whether you are more into the Puppy Bowl, everybody loves a good Super Bowl commercial–which are often filled with surprises, new products, and delightful cameos. At a sticker-shocking price tag of $5.02 million per 30-second spot, they better be good.

While some companies save their Super Bowl ads for the big game, others release their commercials early. Below, we’ve collected some of the most exciting spots released so far.

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