Oh, the drama! Oh, the excitement! Oh, the household names! No, I’m not talking about football, I’m talking about the commercials that are sprinkled throughout the football. Whether you are into the actual game taking place on the field on Super Bowl Sunday, or whether you are more into the Puppy Bowl, everybody loves a good Super Bowl commercial–which are often filled with surprises, new products, and delightful cameos. At a sticker-shocking price tag of $5.02 million per 30-second spot, they better be good.

While some companies save their Super Bowl ads for the big game, others release their commercials early. Below, we’ve collected some of the most exciting spots released so far.

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