4 Ways Drones Are Changing The Marketing Industry
Drones are an emerging technology. Only in the last few years, have marketers been able to take advantage of the opportunities offered by drones in advertising brands and products.
Even in such a short amount of time, marketers have been able to figure out different ways to use drones in their marketing strategies. Some of these ways, while still in their infancy, show a huge potential for the future of marketing. Find out which ones!
How Are Drones Being Used In The Marketing Industry?
Drones as a physical medium: they are used to physically reach consumers in new and innovative ways. Disruption potential: medium
Drones as actors: they are used by marketers in video commercials as surprising flying objects bringing the “wow” factor. Disruption potential: low
Drones as videographer tools: they are used in commercials to produce innovative video content and offer new perspectives. Disruption potential: high
Drones as a hub of emerging technologies: integrated with other technologies (such as VR/AR*, cloud, IoT* etc), drones are opening the path to disruptive ways to gather data and market to target audiences. Disruption potential: huge!
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