Are your struggling to generate visitors and sales leads? Want to improve your blogging strategy and increase your customer base?  We previously shared some sites on where you can find inspiration for some epic content an now we are going to share some tips on how best to deliver it.

Blogging for business is an art.  Master this art and you can take your business to new heights.

First, let’s talk about why it’s important to have a blog –

  • Websites with a blog have more than 400% more indexed pages

  • Businesses with a blog experience more than 125% higher lead generation growth

  • Companies who blog receive almost 100% more links to their sites

  • More than 75% of internet users read blogs

  • More than 75% of B2B marketers have blog

  • Some studies have indicated more than 60% of those who read blogs say blogs lend credibility to the site

  • Marketers who prioritize blogging are more than 10 times more likely to achieve a positive ROI


Blogging Tips

Deliver Value to Readers – Include useful, relevant and valuable information in your business blogs.  Highlight the pain points of your audience and solve their problems.

Make It Easy to Read – Most readers will skim content so add more headings, sub-headings and bullet points to their benefit.

Experiment with Different Formats – Try different formats such as infographics, videos, webinars, interviews, podcasts, etc. and scrutinize which format your audience loves to consume.

Have Your Own Voice – Have a unique perspective on different topics and combine that with your own tone for creating a winning business blog.

Go Light on Brand Promotion – Do not go overboard with brand promotions on your business blog.  Focus on educating the readers instead.

Harness the Power of Storytelling – Everyone loves a good story.  Ask your satisfied customers to share theirs.

Edit and Proofread before Publishing – Check your write up for spelling and grammatical mistakes.  Edit your blog content and make it better before publishing.

Promote Your Blogs – Share your blogs on multiple social media channels and other marketing mediums to attract more traffic to your business blog.

Respond to Customer Feedback – Ask your reads to leave feedback on your blog.  Respond to comments and handle negative criticism delicately.

Be Patient – Don’t expect your business blog to become popular overnight.  Exercise patience and perseverance.